NAWA
2023 | BRAND IDENTITY
Nawa is an Indonesian streetwear brand created to celebrate local culture through a contemporary visual language.
For this project, I developed the complete visual identity of the brand, from the logo and core graphic system to the first clothing graphics, social media assets and visual resources for its debut fashion show.
To build a more authentic connection with the project, I moved to Indonesia and worked closely with the team on site, immersing myself in the local culture, references and creative context behind the brand. This experience helped shape a visual direction that felt both rooted in Indonesian identity and relevant within modern streetwear.
The final identity combines cultural inspiration, bold graphics and a flexible brand system designed to work across garments, digital platforms, campaign visuals and live presentation formats.
@nawa_clo
www.nawaclo.com