CONNECT ART
2025 | BRAND IDENTITY
Connect Art is a fictional brand identity concept for a platform created to connect local artists and creatives across different disciplines. The idea was based on building a service that would encourage collaboration, helping people discover complementary talents and create new projects together.
The concept takes inspiration from swipe based matching, reimagined within a creative context. Instead of connecting people for dating, the platform would help users find photographers, art directors, designers, illustrators, and other creatives through their work and shared interests.
The visual identity is rooted in diversity, connection, and creative exchange. A vibrant colour palette and expressive graphic system were developed to reflect the wide range of personalities and disciplines the platform brings together. The aim was to create a brand world that feels bold, contemporary, and collaborative.
The project focused on the development of the visual identity across logo design, social media assets, and merchandise, creating a consistent and recognisable system for the brand.