SHELL AIR FRESHENER CARDS
2025 | PRODUCT DESIGN
I designed a new range of Shell Air Freshener Cards for the European market, developed as part of Kemetyl Group’s car care portfolio.
The goal was to create a product that felt instantly recognisable as Shell, while giving each fragrance its own clear personality. I focused on building a clean, bold and consistent visual system that could work across multiple scents, remain easy to identify at service stations, and feel premium as a physical product.
The final design combines Shell’s strong brand presence with vibrant colour gradients, simple fragrance icons and a compact layout made for high shelf impact. Each card was designed to feel part of the same family while still being visually distinct.
Seeing this project move from design concept to a real product distributed across Europe made it a particularly meaningful piece in my portfolio.